Two new talks at Lone Star PHP

This spring, I head south to the Dallas-Fort Worth area for my first Lone Star PHP conference, where I’ll be premiering two new talks.

Computers <3 Structured Data

Computers have one job: to read and process data. One job, and sometimes they still need help!

Structured data puts you in control, ensuring that search engines and other parsers aren’t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!

Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it’s easier than ever before to get started!

I’m especially excited about this talk, as it gives me a good reason to revisit and release Schemify, a structured data framework for WordPress.

I’d Like to Write the World Some Docs

It takes a special kind of person to enjoy writing documentation; not only do I have to write [ideally] working code, but now I have to write words that a human being can understand? What is this madness?!

Luckily, good documentation lives on outside your codebase. By following common documentation standards, we can generate comprehensive manuals that instruct others how to integrate with our software. After all, to code is human, but to document is divine.

I’ll see you all (y’all?) this April in Dallas for Lone Star PHP!