Computers have one job: to read and process data. One job, and sometimes they *still* need help!
Structured data puts you in control, ensuring that search engines and other parsers aren’t misreading your information. Get your events recognized as events, your business address as a location, and those product reviews working to attract customers!
Implementing good, structured data is also the first step into the Google Knowledge Graph, the Holy Grail for content marketers. Better yet, with modern standards, it’s easier than ever before to get started!
I was fortunate enough to give two talks at WordCamp Northeast Ohio (NEO) — the conference’s old name — last year, and it truly is a fantastic conference. Last year, we had keynotes from Eric Meyer and Chris Lema, and this year we get a keynote from the one and only Carrie Dils (who, if you follow her OfficeHours.FM podcast, invited me to speak with her last fall).
Kent State University Hotel and Conference Center
215 S Depeyster St.
Kent, OH 44240
June 24, 2017